I wrote the press releases for Avocado, Brentwood Home, Reed + Gwen, and Hass while at Avocado Green Brands. Here’s a sample of my work.
I’ve written professionally since I worked in the sports department of my small town newspaper in high school. More recently, I’ve published short-form stories for Avocado, Outside, SKI, POWDER, ESPN, and others. Here are a few of my favorites.
At Avocado and POWDER, I wrote advertising copy across channels — video and audio scripts, paid and organic social, print and digital ads. Here are a few examples.
At Avocado, I wrote a co-branded commercial with Disney for the release of “Strange World.”
At Avocado, I wrote one of our most successful commercial campaigns. It’s called “Sustainability Starts Here.”
In 2022, we produced an impactful campaign with Avocado that addressed the world’s interconnectedness: “From the great indoors to the great outdoors, nature has taught us that now, more than ever, we are all connected.”
My long-form reporting has taken me around the world — Russia, Israel, Norway, throughout the Alps and North and South America. Here are some of my favorite features.
